Generate hooks against your testing taxonomy, keep them in one overview, and rank live performance from your Meta export. Hook rate is the #1 lever — under ~80% past 3 seconds and the impressions are wasted.
Pick the hook categories you want to test and Claude writes an example content hook (and a visual-hook idea) for each — ready to drop into your Hook Testing Sheet. Expand any one into a full script.
1 · Brief
Offer and reference docs
2 · Generated hooks
Save to library, or expand one into a full script
Your Hook Testing Sheet as a living overview: counts by status, a per-category breakdown, and every hook with its performance once you sync the scoreboard. Stops the team re-testing dead angles.
Overview
Upload your Meta CSV export and rank hooks across hook rate, impressions, thumb-stop ratio, hold rate, average watch time, cost per result, and total / high-quality leads. Click any column header to re-rank; push winners and losers back to the library.
Upload Meta export
Click to upload a Meta ads CSV export
Built on the FG-Marketing creative framework (June 2026) and the neue fische Hook Testing Sheet taxonomy. Generation runs on Claude; library and scoreboard data are stored to your workspace.